Social-media marketing is a surefire way to draw attention to your business and position your company as cutting-edge and savvy. After all, social networking is a fact of modern-day life; people of all ages are plugged in to the digital world. The last thing you want is for your business to seem like it’s behind the times. If your company wants to attract certain people as fans or followers, with the goal of converting them into customers, you need an effective plan. Here are seven tips on ways to develop and implement a social-media marketing plan that will do just that.
1. Set a Clear Goal
First, you need to decide what you want to accomplish with your marketing campaign. Do you want to market a product? Interact with potential and existing customers? Get more exposure for your company or products? Once you hone in on what it is you want to do, it will be easier to set your plan into motion. Also, identify what your customers are looking for, and see how you can help them get it. The goal is to connect your company’s and your customer’s needs. For example, if you’re looking to market a ski jacket, find out ways to appeal to winter sports enthusiasts.
2. Put Someone in Charge
You should designate a person or team to be in charge of implementing your plan. Use someone from your company’s marketing department if you have one, or consider hiring a social-media marketing consultant. It’s important to delegate this task to a specific person in order to make sure it is run effectively.
3. Create a Social-Media Presence
Small businesses can start with a blog, which is a great way to provide information in a friendly and informal fashion. Your marketing employee or consultant should be able to write or provide the posts. In addition, consider joining a large networking site like Twitter or Facebook. These are great ways to connect with potential customers because they are interactive. If your company is a business-to-business provider, it’s a good idea to have a presence on a professional networking site likeLinkedIn.
4. Decide When and What to Post
It’s a good idea to post information at least twice per day, because your followers will be logging in at different times. You’ll want to be sure to get the information to them and not be missed or overlooked. You should post information that is helpful and fresh, and consider images as well as text. You want to keep your fans on their toes. Send out a picture of that colorful new ski jacket, or Twitter a customer’s raves about it. Create a buzz with the goal of increasing sales.
5. Use Social Media to Provide Customer Service
Since social media is so interactive, it’s a perfect way to provide customer service. Use it to instantly respond to customer questions or complaints. Many organizations, regardless of industry, are using infographics to gain exposure and drive website traffic. For example, the recovery center, 12 Keys Rehab, creates infographics on their blog that get thousands of page views and social shares.
Remember, everything here is public, so this is a great opportunity to show all your followers how you treat your customers and respond to their needs.
6. Convert Followers Into Customers
The goal of your social-media marketing plan is of course to attract customers. A good way to do this is to drive fans and followers to your online store or website for more information. Send out sales notices on Facebook, hold a contest to help name a new product or offer a giveaway. The fan who misses out on the free gloves may like them so much, they decide to buy a pair. That’s success!
7. Chart the Success of Your Marketing Efforts
Finally, make sure you track the results of your social-media efforts. In this regard you can determine what is working for you and what is hindering you. Many social-media networks provide access to data that show how many people are interacting with your posts. Be sure to track this information so you can make any necessary changes to improve your plan and keep the lines of communication with potential and existing customers open.
Written by Jesse Aaron. Jesse is a professional blogger with a passion for homebrewing. He is an advocate for one of the top rehab centers in the world and hopes to help those seeking recovery.