Good Web Design That Can Benefit Your Business

In 21st century, a well designed website is very important asset for any business owner. Your website gives first impression of your business which is very important. To ensure you leverage the best out of your online marketing efforts, it is vital to ensure that your website is well designed. Following are the tips how good web design can benefit your business.

1. First impression count

As stated earlier, the first impression is very important. You website is where surfers look for the information they need about your business. How your website looks can determine the number of surfers who will visit your website. It is very important to have a well-designed website that reflects goods or services that you are offering. With a well-designed website, you can easily get customer’s loyalty.

2. Better interaction with customers

Another benefit of having a well-designed website is that you can interact with your customers easily. Website is a powerful marketing tool that allows webmasters to address customer’s concerns and give them information they need. You can easily interact with your customers and also convince them to buy goods and services that you are offering. With a well-designed website, you can interact with your customer in real-time.

3. Increase traffic to your website

A well designed website will rank high on every search engine. This is very important because a website that gets high rank on every search engine gets better visibility and high traffic. Thus, if you seriously want to succeed in online marketing, than it is very important to ensure that your website is well designed.

4. Easily navigable

If your website is not easily navigable, the surfers will drift to other websites. A well-designed website is easy to use. Customer will find all the information they need easily. To get the best out of your online marketing efforts, it is very important to ensure your website is easily navigable. Today mobile devices have become very important gadgets. You should ensure that your site is mobile friendly and the content on your website is clear and understandable.

5. Increase return on investment (ROI)

A well-designed website will not only make your website more visible on search engines and increase traffic to your site, it will also increase ROI. Customers always want to purchase products from a reputable dealer.

6. Website Visibility by Online Marketing Agencies

An online marketing agency can provide invaluable information and techniques that will enhance your business and improve your website visibility. Some of the services that are offered by online marketing agencies are Social media marketing and SEO Services. In social media marketing they use social sites such as Facebook, Twitter, Vine and other social sites that have become very powerful marketing platform. This can help you market your products and services online. In SEO services they focus on keywords and key phrase analyses, content analyses and link building methods. This will increase traffic to your site.

In nutshell, it is very important to ensure you website is well designed by a skilled and experienced service provider so that every visitor can get what he needs.

Top 5 online marketing trends to rule the market in 2014

Social Media Rubick's Cube

Internet Marketing has turned into a truly excellent approach that is put into practice by organizations aand companies of all sizes and types nowadays. The fact is, the internet has completely transformed the lanscape of sharing information and selling of products and services. It is a cost effective channel to target the absolute maximum customers for your products or services. Below is a number of online marketing trends that have the most potential to rule the market this 2014.

1.    Content Marketing

Content-Marketing

Generally companies are earning trust of customers by generating contents that are very useful and of top quality, constantly through a variety of mediums. This involves appropriate and relevant information about the organizations which offer amusement and awareness to the target audience. The most notable approaches for B2B content marketing are posting of articles on websites social media, business,  e  -newsletters, videos and  case studies. Thus, with the aid of these advertising and marketing models like and television and radio ads have grown to be very less powerful. These businesses need to make inbound marketing and advertising very efficient by creating important contents for specific consumers.

2.    Image-centric content marketing

Curata_contentmarketingtools_list

Because customers are receiving great number of ads, you need to make your content easily and quickly comprehensible. These days many social media marketing sites concentrate on images and achieving good results by making use of image based content. Web sites which are achieving achievements and getting the most shares of are audience are caused by well-placed images that center on vital points. An alternative option are Infographics through which graphics are combined with a few texts information for conveying the topic furnishing  statistical information and data extracted from feasibility studies and online research.

3.     Mobile-friendly content marketing

Friendly-Mobile-Email

These days, the use of tsmartphones and tablets  is growing on a rapid phase, so companies are coming up with content that is to be available to users of smartphones. Its very helpful to provide a good experience to users of mobile and smartphones. If not, your organization may lose consumers easily to rivals who are going with this current trend.  The mobile industry is going to be larger than we have thought of. Content marketing will certainly continue to develop snd evolve and something unique will surely  show up that people are clueless about it before.

4.    Ad retargeting

Banner-Ad-Retargeting

This online marketing strategy just keeps on growing lately. It makes use of the browser cookies to keep an eye on websites being viewed by customers. The moment a user leaves a certain site, the products or services seen by them are going to be displayed all over again to them by means of advertisements all over other internet sites viewed by them to ensure that future consumers will be able to have a picture of the brand and product at the back of their mind. This method is very efficient. Based on psychological research, by exposing the people to logos as well as their brandnames it produces familiarity, that can help to develop trust with consumers so that they are more inclined to purchase.

5.    Social media marketing

social-media-diagram-wide3

A number of years ago, social networking sites utilized by businesses were limited because of the reputation of several of the marketing activitiesof  LinkedIn, Facebook and Twitter. However, many new social media sites are popping up these days like , Pinterest, Google+Tumblr and Instagram. They are becoming popular by giving choices to make interesting content via an assortment of  forms of media generating more consumers across more routes when compared to the earlier days. So, companies ought to branch out to various networks To attain maximum number of clients. This diversity has been very helpful for most companies.

 

The AUTHOR is a content management system specialist for a thriving company . He loves to share his experitise in CMS to bloggers all over the web. 

Five Industries That Will Have To Adapt Because of Google Fiber

Five Industries That Will Have To Adapt Because of Google FiberInternet technology is undergoing an exponential evolution that is directly resulting from the innovative advancements brought to the field by Google Fiber. The developments being introduced to the world by Google include download speeds that are over a hundred times faster than the standard rate, in addition to free service after an initial installation charge. Widespread access would pose a serious challenge for a multitude of monolithic industries. Once Google Fiber is available to regular consumers everywhere, these five corporate fields will be facing contentious rivalries.

 

5. Mobile Internet:

Wireless internet providers utilize exceptionally powerful satellites, but this mobility generates a dramatic decline in the capacity for speed. Fiber internet would completely trounce the mobile market, especially if the major providers do not prepare an alternative option. Currently, the major players in the mobile internet industry are responsible for limiting the maximum capacity of their own products for the sake of competition; however, Google Fiber would instantly require its competition to unleash their full potential.

 

4. Cable Internet:

The majority of American internet providers rely on cable technology, but Google Fiber could subject this industry to obsolescence if it is unable to rapidly expand. In juxtaposition with Google Fiber, the download speeds of cable internet are incomparably feeble. This field will require significant upgrades to maintain a market share against Google’s intimidating incipient technology.

 

3. Cable Television:

The leaders of the cable industry will have to focus on maximizing the utility of their products, while simultaneously reducing costs for competitiveness. This is because Google Fiber will offer extensive access to a diverse array of video content. Television provides access to limited content that lacks customization options. The only way for cable television to survive in the wake of Google Fiber will be to increase services without raising prices.

 

2. Content Streamers:

Companies that allow people to view videos over a network connection will have to prepare massive upgrades to their systems to be able to support the entirety of Google Fiber’s features. Higher resolutions will be streamed with atypical ease, but only if content providers can facilitate the powerhouse technology.

 

1. Producers of Copyrighted Material:

Extremely quick download speeds could potentially enable piracy, which would expand illegal downloading to new heights; subsequently, the makers of copyrighted content will have to develop new safeguards to secure profits. A transformed revenue model could buffer any lost dividends. Giving cheaper access overrides theft.

More information on the cable industry is available at www.cable-tv.com.

7 Incredible Free Resources to Help you Grow your Business

When it comes to growing your business, there are a lot of applications and resources that you could pay for. Many of these things work great, but their costs can really start to add up. If you don’t want to spend an arm and a leg for all of the tools that you need, there are plenty of free resources that you can use instead. Here are 7 free resources to check out.

1. Google Docs

Google Docs is a free resource from Google that makes it possible for you to get access to software that your business needs. It has a word processor, spreadsheet program, presentation software, and other features. This can help you avoid having to pay for Microsoft Office products, and everything is stored online. This makes it possible to collaborate with employees on the same document.

2. Freedcamp

Freedcamp is an alternative to the popular program Basecamp. With Freedcamp, you can manage projects within your business online. You can upload documents, engage in conversations, post deadlines, and assign tasks.

3. Twitter

Twitter is one of the most popular social networks available. It can also be a great tool to help grow your business. You can sign up for an account for free, and then start connecting to people in your target market. When people follow you, you’ll be able to send out free messages to them anytime you want.

4. Dropbox

Dropbox is a free service that makes it possible for you to share documents with employees in multiple locations. This is one of the best tools for CFOs, as they can share important financial documents with others in the company. Simple drop something in the Dropbox folder, and it will be instantly available to anyone else who has access to that folder.

5. Square

Square is a service that makes it possible for you to accept credit and other cards from a mobile device. With Square, you don’t have to pay anything upfront. They simply take a percentage of each transaction that you take on the device.

6. Wave Accounting

Wave Accounting is a completely free accounting software that you can use online. It has most of the functionality that you would expect from a paid software program, but it’s free.

7. Appointlet

Appointlet is a service and mix it possible for customers to book appointments in your Google Calendar. It is limited in what it can do, but it’s a lot cheaper than having a custom solution made.

Author Bio

Hayley is a freelance blogger. Increase your business decision making ability with these tools for (CFOs)