WANT TO KNOW ABOUT SEO-VIRTUAL ASSISTANTS?

What is a SEO – Virtual assistant and where can you find one? They are an answer to your questions concerning  your I.T problems that you may have, a friendly face will appear on the screen when you access their website with the usual conversation of “Hi, I am your virtual assistant, how  may I help you?” and available twenty fours a day, no matter where you are.

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This is the start of a friendship that can guide the customer or client, who has a problem or is seeking the help of an expert for a service that is required.  They are the answer to your prayers in times of finding the solution to your problem which help with the daily running of your business or website. There is always an answer to every question asked and to pick the brains of another specialist is out there; you just have to know where to look.

 DUTIES

The contracted duties of a virtual assistant are to collect the information that are being used by the potential customer, from search engines to the right website, so therefore the enquirer is lead to the correct service.The  Inbound organic traffic, being typed in, is a person on the computer using  a search site such as Bing or Google, which does not include paid search ads, is given the label colour green, which is then placed on the sources graph, which then releases the extra information to the typed in question by the first person.

They use their expertise of the up to date technology of the on-page and off- page techniques, also the process of helping the external pages, to be have a link to the clients website which is also known as search engine optimization (SEO).

The social media strategy is teaching the basic rules to ensure a successful outcome which are to make clear of your business goals in that area, keep up to date with the current status of the social media usage out there, to attract the development of the content for it to be noticed, then for it to be able to change the strategy as and when needed using analytics, for them, to do their job.

Visual marketing is studying the object and its context and where its relevant image should be, this is defined by a link with economy and the visual perception laws and how the person is seeing what they see. This is very important to businesses for the fashion and design. In short; you buy with your eyes as you eat with your eyes.

Media sculpting is designing and using the materials which are modern and will attract a potential client to stop, look and even take up a service. The speed at what the website runs at has got to be a priority, as the longer you wait for the page to appear on the screen, it is inevitable that the search will go to another, so that could mean a lost revenue.

Intranets are a computer network that uses internet protocol technology, which shares information, operational systems or computing services within an organisation, which searches for the network, within an organisation.

Information architecture (IA) is a library, full of ideas and information which is a collection that can create principles that work as part as a successful team, even the database development. The experience and knowledge of choosing of the correct functions to find and use within the appropriate software, to be able to do this job and the world of art and the clever way of science that recognises websites that can be organised, within the technical world. The practise of emerging communities, which are brought together for the aim, for the     whole picture, with the design and architecture included.

They are able to find the right package that has various conditions such as, by month by month for the contract and most importantly, the right person for the job. The world clock has many different time schedules that are never the same, so communication via Skype for the modern client is essential.

TERMS

There are of course, the agreements and terms that are put there for the interests of both parties concerned.  Trust is an important element in any agreement between client and professional and when mistakes are made, protocol is then followed, to a favourable outcome.

The Benefits of hiring an SEO company to increase your online presence

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There are lots of benefits associated with hiring a professional SEO company, including the fact that you will be able to significantly increase your business’s online presence. The easier it is for people to find your business when searching online, the better your chances will be of getting more customers and increasing revenue. Businesses of all sizes need top quality SEO services, and there are certainly a number of different companies that you can hire for them. Before you make a final decision on one of these companies, however, it is important that you take the time to look into some of the benefits that come with hiring one.

A good SEO agency will be able to optimize your existing website so it ranks high in Google and other search engines, or create a new website that is attractive and designed specifically to get people interested in whatever you have to offer. A lot of these companies offer web design services, which are definitely important for businesses that have an outdated site that doesn’t rank well in search engines.

You will also find most SEO companies like USEO Agency will be able to create high-quality content for your website that will impress and intrigue those who visit it. Quality content is a crucial component of search engine optimization, and it can go a long way towards helping you achieve your short and long-term business goals. It is very important that you look for a company with good writers though, because you will not want to settle for subpar content. The more time and effort you put into looking through these options, the better your chances will be of getting exactly what you need for your business.

A truly good SEO company will provide you with a detailed plan/strategy for your website so you will know exactly what they are going to do for you. The strategy that the company you hire uses will ultimately determine whether or not you are going to get your money’s worth for these services, which is why it’s so important that you get this information. Make sure that you spend a decent amount of time meeting with these businesses so you can choose one in particular that will be able to increase your business’ online presence.

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By hiring a team of professional SEO experts, you will be able to make your business’s website more readily available to thousands of people in the area. These services could significantly increase the amount of traffic you get to your website and therefore the number of customers you have. These days just about everyone goes online to search for the products and services they need, which is why it is so important that your business has a very noticeable web presence. The easier it is for people to find your website when searching on Google and other search engines, the more likely you will be to bring in more customers.

There are a number of different questions that you will want to ask each SEO company that you come across before deciding which one to hire, such as which keywords will be most appropriate and effective for your business. It’s also a good idea to find out exactly how much experience each of these professionals have when it comes to providing businesses like yours with SEO services. The last thing you want is to hire inexperienced people to raise your business’s online profile, which is why you will need to find out how much experience each company has.

Find out what types of clients the SEO companies you look into are accustomed to dealing with so that you can choose one that will most likely be able to help yours. If you are a small to medium-sized business, you will definitely want to look for a company that is used to providing similarly sized businesses with these services. Small to medium-sized businesses can definitely benefit from SEO services, and outsourcing them is certainly an option worth considering. If you do not have a dedicated in-house SEO team like so many other businesses, you will have to spend as much time as necessary looking for one you can trust. Although it may take time to do this, you will be glad you did the necessary research.

5 Secrets Shady SEO Services Companies Keep to Themselves

To many small business owners, finding affordable SEO services means one a thing: a headache. Considering how full their plates are, the last thing they want to have to deal with is a war on the internet. And that’s essentially what SEO is. On the surface, consumers don’t see any signs of it. They just google away and eat up the 1st page content. But there’s a war being silently waged by competitors big and small, all of whom are vying for their audience’s attention.

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When business owners first start getting a grasp of the complexity of SEO, many realize that the most reasonable solution is to hire an SEO firm to take care of the heavy lifting for them. Given the time commitment required to perform good SEO, this will usually be the most expeditious solution. This is especially considering the variety of help one can find nowadays. Unsurprisingly, SEO companies are numerous and extremely competitive.

Unfortunately, corner-cutting frequently goes hand-in-hand with competition in service industries. Further, when it comes to SEO, the deck is unfairly stacked against the consumer. SEO companies typically won’t make guarantees, so if you pay and don’t get any better results, no one is on the line but you. Further, the responsibility to determine if your SEO services company is following good practices (white-hat) rests with you as well. And if google gives you the dreaded manual penalty, even if it’s your SEO company’s fault, you’re the one that pays the price.

So in order to protect yourself, start by educating yourself. The following are 5 things that your SEO would rather you not know.

1. One size doesn’t fit all

Many larger SEO companies will upsell you six ways to Sunday. They’ll give you overly complicated and/or smart-sounding pitches filled with popular buzzwords to get you hyped about add-on services. Of course this doesn’t necessarily mean that they’re wrong. But no two businesses are exactly the same and SEO services don’t have to be one size fits all.

Many local businesses function on a strictly local level, and would experience no tangible benefit from ranking for keywords on a national basis. Example: If you run a dog walking business in Brooklyn, what good would it do you to rank for the term “dog walking” on a national scale? The majority (if not all) of your relevant and desired search traffic would be from local customers. If an SEO services company had you on a comprehensive package, 9 times out of 10 you’d be overspending. Returns begin to diminish after certain target markets are hit by achieving 1st page SERPs.

Some SEO companies that focus on local business will hit a lower price point but still be able to provide safe and google-friendly SEO services that would be a better value proposition for lots of small businesses.

2. Some SEO companies DO offer guarantees

These are a little rarer and harder to come by given the nature of SEO. However, some SEO firms have figured out some innovative ways to offer various forms of guarantees for customers. With any luck, this is a trend that will continue to grow in popularity and more SEO services companies will get on board to help protect consumers.

RankPay was founded in 2007 as the first pay-for-performance SEO company to offer a guarantee of its kind: “if you don’t rank, you don’t pay”. There are some other firms that offer similar promises. As with any other purchase decision, do your homework!

3. Traditional forms of advertising are still important

Many SEO firms would have their customers believe that print and other traditional forms of advertising are a waste of money. “Those resources would be better spent on a content marketing package” would be a standard refrain to expect. While content marketing is huge if you’re in the right vertical and your target audience can be acquired and monetized through a solid inbound strategy, traditional advertising can still be a business owner’s best friend.

Don’t underestimate the power of a solid print ad campaign, whether it be in the local newspaper, magazines, or direct mail.

“A study, conducted in 2012 by Dynamic Logic on behalf of the Magazine Publishers of America (MPA), measured the total increase in purchase consideration/intent for a variety of products. The results? Television [ads] accounted for a 30% increase, online [ads] tallied 13% in increase, but, dramatically, magazines represented a 56% increase. In other words, magazines blew the other two media away in driving positive shifts in intention to buy.”

4. You Can and Should Monitor What Your SEO Company Is Doing

While many SEO’s would prefer to keep their methods, strategies, and resources entirely under-wraps, the majority of their actions can be observed by their customers. As I mentioned above, the burden of knowing if your SEO services firm is behaving ethically rests with you. Knowing that, you have every right to investigate their activities and make sure that what they’re doing for your site/s is both up to snuff and kosher.

A simple backlink analysis will usually be enough to tell if your SEO company is getting you spammy links, or working hard to get quality links through legitimate means. PBN’s (private blog networks) get busted by Google literally all the time, and you don’t want to be a part of that. Eric Enge wrote an informative article on Search Engine Watch that will help you understand how PBN’s work and how to spot them for yourself.

With a little diligence and the right tools (Ahrefs) you can pretty easily make sure your SEO firm is doing their job and not putting your online reputation and rankings at risk.

5. SEO starts with your website and not link building

Link Building used to be the number one way to get strong SERPs fast. Nowadays, on-page content is more important than ever. There are a variety of things to know about it, but let’s just cover the basics.

Google’s most recent algorithm updates have all lent increasing weight to the relevancy and age of the content on a given page. It is possible to rank with poor content with some extremely strong links, but in general, you won’t be working with such high-tier links. Even generally strong links will not be enough to bring a poorly structured page to the top (or even first page) or SERPs for any even remotely interesting keywords.

Site structure needs to be clearly and sensibly organized, and should be closely integrated with a keyword strategy. You’ll want to make sure that your entire site is crawlable by all major search engines, and further that all the HTML follows best-practices. These things all matter because the easier it is for google to categorize and sort the data from your site/s, the happier google will be with your site/s. Happy google means a happy SEO customer.

You’ll be able to find a variety of great resources online to help you accomplish this, but to get started, check out how to do a 5 minute SEO audit of your website courtesy the brilliant folks at Search Engine Land.

Knowledge is Power

Armed with this knowledge, go and re-examine your SEO services provider (if you have one) and come to an honest determination if they’re worth your time and money. If not, cut your losses and move on. You’ll never suffer from lack of choice when looking for SEO services, and your rankings could be right around the corner!

The Role & Responsibilities of the SEO Manager

Web management professionals, whether male or female is the individual responsible for maintaining, designing or developing a website. The particular definition in this position can vary based on the area that the person is designated to be effective. As an example, web manager could be assigned to function strictly about the content of the website. Meanwhile, another manages the procedure, programming as well as maintenance with the website.

Moreover, a website manager caters to an array of duties including increasing web site’s authority by means of proper search engine optimization and marketing. Depending on how big a website along with the responsibilities concerned the experienced web manager are designed. In addition, for all the main responsibilities of owning a website on their own or they may employ others to manage the everyday tasks required so they may give attention to the essential ones. With the help of Seo institute and seo training courses seo manager gains lots of knowledge in respect of seo.

  1. Difference between a new webmaster and web manager

The key difference is that the webmaster could possibly be the owner with the website and also may hire a new web manger to manage their site. On the other hand, a webmaster is normally responsible for the maintenance along with upkeep in the web server and hosting. On the flip side, a web manger’s responsibility involves everything that is not server or hosting connected, that pertains on to the management with the website itself and it is progressing on the web. Although, the webmaster may be a web manager of the own site, for the objective of this document that they can separate the World Wide Web manager coming from the webmaster.

http://www.schoolofseo.in/seotrainingcourse/ offers the best ideas in respect of seo services.

  1. With the increase in internet usage, the role of the web supervisor adopted brand new responsibilities. In recent years, the function of the web manager has improved to create content, performing optimization tasks into a website as a way to rank higher in normal searches. And, therefore, make the website more profitable. At the present time, two weeks is the time required for the creation of a website has by making use of content management systems (CMS). At the end, planning and development of any website are part of a  web manager’s role.
  2. In fact, a web manager’s task is described by the amount of work allocated, and from the knowledge, these people possess. For the sake of discussion, enables call this particular full internet site management and Partial internet site management. Moreover, a full website manager can have in-depth familiarity with almost all facets of building a website, from the actual hosting and server operations to developing and growing, in addition, information management and SEO (SEO) as well as marketing (SEM). Whereas partial internet site management would certainly include not many of those activities, usually a few at greatest. Hence, it is a focused effort, with a particular aspect of web supervision.

Hiring a skilled web manager may help any website grows in size, authority, and popularity. Henceforth, this becomes an incredible asset to any smaller or huge organization.

Tips for Managing your old Content for the absolute best results

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While it is true that fresh content is very important, you will also need to know how to effectively manage and update your older content so it stays useful and actually services a purpose for you. Google announced that they will be implementing Panda 4.2 over the following two months, which has quite a few webmasters and internet marketers nervous. Even those who know that their content is high quality can still get a bit anxious because of Google’s Panda updates. A lot of people find “dead” content of theirs, which is essentially old or outdated content that was useful to users at a certain point but is not anymore.

“The amount of old content you have on your website could actually be slowing it down, which is why you will need to know what to do with it.”  WME technical team

Optimizing your old content instead of deleting it

Although a lot of people’s first instincts is to simply delete their old or dead content, optimizing it is a much better alternative. When you are re-optimizing your content, you will need to keep in mind that it’s a good idea to avoid creating a new URL. While you may feel like creating a whole new page to replace your outdated content is a good idea, you should simply update the existing content and keep the same URL so all of your authority stays intact.

Find new keywords

You will also want to consider doing new keyword research when updating your old content so that your website will rank better in Google. If your content is really that outdated, then you should definitely at least consider plugging in some new keywords. This can actually make quite a bit of difference when it comes to how your website ranks.

Optimize your Call to Action

Every good website should have a call to action and it is extremely important that you optimize it so that you can get the best possible results with it. Take the time to think about exactly what you want those who visit your website or blog to do so you can create a call to action that is very concise and effective. Your call to action will ultimately determine how likely your visitors will be to purchase whatever it is you are trying to sell.

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Know when to Delete your Content

Although updating and optimizing your old content is usually preferable to deleting it entirely, something it will be necessary to just scrap it altogether. If the old content that you have on your website mentions products or services that you no longer offer, job listings that aren’t available, or there are similar blog posts, you will most likely want to just delete it. The last thing you want is content that is no longer relevant at all, so it is important that you know when to just delete your old content as opposed to just updating it.

Work on promoting your content

Once you have updated your old content to make it more relevant and useful to those who visit your website, you will need to work on promoting it so you can gain maximum exposure. Whether it is creating a new post on Facebook or hitting Twitter to let people know about your new content, you will definitely have to promote it as effectively as possible. Even if you have the best quality content in the world, it won’t matter if nobody sees it. If the content is important enough, you might want to consider putting it on your home page or another section of your website so lots of people will see it.

It is extremely important that you know how to effectively manage and update your old content, because otherwise you will have a much more difficult time succeeding when it comes to ranking high in the search engines and selling your products or services. Old content can be shined up and promoted so that it is useful to you once again, but it’s crucial that you know how to go about doing this so you can get the best results. In the end you will be glad you took the time to polish up your old content.

Security Tips for Working from Home

Working from home can be an amazing opportunity, but as with everything else, it comes with its own set of risks.The main thing you need to worry about when working from home is having either you or your clients’ personal information snatched up by a hacker. This can not only lead to identity theft, but it can also wreck your reputation amongst your customers.

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One of the worst things for anyone working from home (especially if they run their own business) is to receive a bad review online. The good news is that you can easily take some steps to prevent this from happening. Besides delivering high-quality service to your clients and requesting that they leave you positive feedback, you can also secure your computer to keep any hackers out.

To help you out and ensure that your work-at-home career is successful (and stays that way!), here are a few security tips for working from home.

Password Strength

First, you should check all of your passwords. A strong password will contain uppercase and lowercase letters, numbers, and symbols (when able to). All of your passwords should also be at least eight characters in length and never used for more than one account.

Speaking of passwords, did you know that you can password protect your files? It might be a wise idea to do so when dealing with any documents that contain personal information. You should also password protect your computer as well.

Logging Out

This is something that not everyone thinks of, but it can make a huge difference in the security of your devices. When you log into your online accounts, sometimes the website does not automatically log you out after you close the page. That means that anyone who uses your computer, smartphone, or tablet after you can easily access your accounts without your knowledge.

Remembering to log out after you’re done on a site is an extremely simple way you can protect yourself.

Anti-Virus

It’s likely that you already know that you should have an anti-virus program installed on your computer, but did you know that it should also be installed on your smartphone and tablet as well? If you take a quick browse through your app store, you’ll find that there are tons of free apps available that can protect your device from viruses. Most of them are free too.

As for your computer, you might already be paying for your anti-virus program, as computers come with free trials by default that prompt you to purchase their service after a certain amount of time. That’s great news for the company of the software if you actually do purchase it, but it can be costly over time. Instead, consider downloading a free anti-virus program, which can save you some money while still serving its main purpose.

An example of a few free anti-virus programs are: Panda Free AntiVirus, Avast!,Malwarebytes, and AVG. There are also others available if you search around the net for them, but I’ve found these ones to besome of the best.

Virtual Private Networks

Although the anti-virus program will help protect you from viruses, it can’t offer the same level of protection as a Virtual Private Network (VPN). A VPN encrypts your internet connection, which will make it nearly impossible for hackers to access your device. It’s especially important for your connection to be encrypted if you happen to use public WiFi, as a hacker could literally be inside the same building as you. They may even be just outside, waiting to steal information from those who leave it open for the taking.

The VPN itself is actually a remote server that you route your internet traffic through. Besides encrypting your connection, it hides your IP address and location, which adds an extra blanket of security for its users. VPNs have become more popular recently because they also unblock geo-restricted websites while you’re traveling.

Overall, if you have both an anti-virus program and a VPN installed on your computer, you shouldn’t have much of an issue with security. You’ll also be able to use public WiFi whenever you want, without any worries. As for recommendations, I would suggestExpressVPN because of their superb customer service and 30-day, money-back guarantee.

Unfortunately, you just won’t find the same quality of service when you go with a free VPN over a paid one. Luckily, the cost isn’t too bad, as ExpressVPN is $12.95 per month at its most expensive, and as low as $8.32 per month if you decide to pay yearly rather than on a monthly basis. Either way, it’s well worth the cost, as it is by far the best software to use to protect your data.

Common Scams

Though security software can do most of the work, you’ll still need to be on the look-out for online scams. After all, if you hand your information over yourself, there’s not much a VPN or anti-virus program can do! Even though most of us think we’re immune to scammers, we really aren’t, as they cleverly disguise themselves in many ways.

One of the more common scams are those that occur in your inbox. You might have received an email before that had a message, possibly a sad one, or an appealing business related offer. It may have mentioned that you would be given a large sum of money if you would only help the sender receive their thousands or millions of dollars that were being held by their government or something similar. Hopefully, if your email provider is doing their job properly, this email was in your spam folder instead of your regular inbox.

However, sometimes it slips through the cracks, and it can sound like a legitimate offer. The main tip you should remember when it comes to scams is that you should never give out your banking information or send money to someone you’ve met online. Another piece of advice: never click on hyperlinks that seem unfamiliar to you, whether they’re sent from someone you know of not. Sometimes your friends or business contacts could have had their email account hacked, which led to their contactsreceiving malicious links from their email address.

Check out this page for more information on how to spot some online scams.

Keep Backups

As you’re working from home, you might acquire several files that contain important data. If these ever get wiped off your computer, you’re going to wish that you had backed them up beforehand. If you’re unsure of how to do this, take a look at this how to guidefor a detailed tutorial.

Safety First, Work Second

Safe-guarding any device that connects to the internet should be a top priority, whether you’re working from home or not. Identity theft is more common than many might think, and without your internet connection secure, you’re risking both the identity of yourself and anyone else who has sent you their information. To get the most out of working from home and avoid any possible issues related to your customers’ personal information being compromised, be sure to implement these security tips whenever you’re online.

 

Isa Cox is a blogger at Secure Thoughts, a go-to site for information about the best VPN for you. She enjoys writing about internet security, data privacy and how to avoid common internet scams.

WHAT IS PAY-PER-CLICK (PPC)?

Pay-per-click is a form of advertisement utilized by many businesses to improve their search engine page presence and website traffic flow.

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  • PPC has links to keyword data and search engine optimization (SEO)
  • Search Engine advertising is the most popular form of PPC
  • A way of increasing web site traffic when ‘organic’ SEO cannot compete with larger corporate entities
The purpose of PPC

Pay-per-click is an advertisement technique used to drive traffic flow to a website to increase sales. Search engines allow websites to ‘buy’ preferential listing space on search engine result pages (SERPs) related to specific keyword data.

Your website bids an amount, call it $0.25, for a specific keyword you designate relevant to your website and product. You may achieve top ranking if you are the highest bidder. The top spot also relies on the quality, age and efficacy of your advertisement.

When PPC is a good idea

When you need a quick method of attracting high volumes of traffic to your website, you can set up PPC advertisements within 24-48 hours. If you have good conversion of visitors to sales but a low traffic flow, PPC advertising can increase sales massively in a short space of time. In addition, each sale total should be higher than the cost of each click. If you have a high conversion rate of clicks to sales, you can afford to pay more per click to generate a broader.

Pay-per-click also has a place in short-term advertising when you have something extra to offer. If you have discounts to offer and it is mentioned in your ad, visitors are more likely to make a valuable conversion. Make sure you clearly mark your offer in the ad.

If you need to be adaptable in your approach to advertising then PPC is a great way to do it. Unlike expensive banner ads on websites and print runs for flyers, PPC allows you to change the wording and structure of your ad partway through your campaign. If your sale starts at running a 30% discount, which then increases, to 50% you want to be able to change that without creating a completely new ad.

When PPC is a bad idea

PPC can be expensive when bidding on high competition keywords especially if you do not research your target keywords properly and you are competing with big businesses with bottomless coffers.  If the existing visitor traffic does not convert well to sales, you need to take a good look at your existing ‘organic’ traffic before investing in PPC advertising.

Increasing the number of clicks to your website might marginally increase the sales but unless your website is converting those visits to sales, you are paying without gaining a significant amount of income. Improve your natural conversion rate before expecting PPC to fix the problem.

SEO plays an essential part in converting traffic flow to sales. Optimize your website before engaging in paid advertising, but you should never use PPC when your average sale amount is not significantly higher than the cost per click.

Cost Constraints

Search engines sell ad space by auction and allocate the No. 1 spot to the highest bidder, or by flat rate, a set a budget for a specified number of clicks. If you are targeting a small niche market, with your ad campaign, PPC can be very cost effective because the keywords you designate to trigger your advertisement will be less popular than the high volume search words.

Competing with big businesses that will pay anything for the top ad spot, the cost per click can become exceedingly expensive. If you do not have anything original to offer in comparison to the big businesses, try bidding for a synonymous keyword with a lower return. You may not get the number of keyword searches but your advertising expenditure will not bankrupt you.

PPC has its place in online marketing, but you should not use it as a fix for poor business performance. You cannot fix poor website building, lack of SEO and bad business practices with a PPC bandage. Pay-per-click is a good short to medium term campaign for web-based businesses already performing well.

 

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.