You may be thinking that you’re doing everything right but still there is no chance in your traffic on your social media networks. Many people think they are conducting their social media marketing campaign in a proper way, but in fact, they make certain mistakes that keep them from enjoying maximum benefits. It is obvious that you’re doing everything you could to improve your presence on social media networks, but you’re not getting enough traffic because you’re missing a few important things. To find out exactly how you can yield better results with your social media marketing, read the following points and fix if you’re making any of these mistakes.
Using Irrelevant Content
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People make this common mistake when working on social media networks. Actually, it is important to understand your audience and their needs. If you’re on Twitter, you can afford to talk about some irrelevant stuff, but that’s not the right idea when you’re on Google+ and Facebook. Remember, you can attract subscribers if you provide them with the best content – this will go a long way in helping you win more social media tweets, likes, and chatter. You need to make your posts more effective and interesting, and for this, you should consider taking advantage of interesting photographs – photos of fashion items, culinary delights, animals, wedding, new hair trends, decorations, etc., would encourage people to make a move or leave a comment.
Forgetting about Your Descriptions
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It is another simple yet common mistake that keeps you from achieving your full potential when working on social media networks. By making a few or no descriptions at all, you will keep yourself from receiving free traffic. You need to make the right use of descriptions to describe your post and to make it visible everywhere. Remember, presentation of these posts on Facebook and other social media networks is slightly different from what you see on forums. Professional relationships or friends don’t create all links – instead, people with common interests will always join your network. That’s exactly the reason why it is important to inform people if you’re sharing something that will interest them.
Not Making Use of Pinterest
When running a SMM campaign, it is important to make the right use of Pinterest. You need to connect your profiles on Facebook, Twitter, or other social media networks with Pinterest. This will help share the content you have pinned with your friends on your social media profiles. Image sharing will also become a breeze by connecting your social media profiles with Pinterest. The interesting thing is that by sharing quality content, you will actually be able to inspire a few of your friends to follow you back on Pinterest. Just make sure you pick the right content considering the fact that more than 97% of Pinterest users also come with a Facebook account, and most of these users are women between the ages of 25 and 54 years.
Not Tweeting Enough about Your Posts
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In order to improve your SMM campaign, you will have to connect your Twitter account to all your social media profiles, as this will help you create tweets about your new posts on your social media accounts. Similarly, if you like an image and want to share it on your social media account, make sure to create a tweet about it.
Not Posting about the Stuff You have on Your Blog
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By making this mistake, you deprive yourself of enjoying target traffic. This is often a great way of generating traffic to your blog. You simply need to mention the stuff you have on your blog on your social media profile. Share it with your friends and followers and they will go back to your blog to learn more about it. At the same time, you should consider inviting new friends on your social media networks using Facebook, Gmail, email, etc. Just be careful when trying to send a single invitation to multiple recipients, as Facebook may take it as spam.
Leaving Irrelevant Comments on Your Own Profiles
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It is a good idea to engage with your friends and followers by taking part in a conversation, but you should avoid leaving comments that are irrelevant and are of a few words only. Also bear in mind that in some situations you will have to play the role of an initiator – it means you need start a conversation on a particular post. By doing the same on Pinterest, you will end up convincing more people to subscribe and take part in conversations you have initiated on your social media profiles.
Using Long URLs
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When using Twitter, you can make use of certain functions to shorten URLs – this enables you to post and share it with ease. Neglect this simple rule and you will see your SMM life a bit harder. Similarly, you should consider using a hash tag on Pinterest, as this will make it easier for the users to search for your posts.
“Kate Funk is a freelance writer at aussiewriter.com. She is mainly focusing on technology, gadgets and all the latest social media trends which are interesting for networking enthusiasts.”