Marketing Calendar – What Is It And How Significant It Is For A Business


A marketing calendar is the best way to keep your business updated with all the significant events that are about to happen in the year. Also, this is the time when you can include all those pending projects in your to do list. This advance planning will help in the growth of the business and hit all of those objectives.

About marketing campaign

An efficient planning helps in putting together your business actions and allows you follow them in a disciplined way. It is a way to consolidate all your scattered business ideas and thoughts and implement them in the best way. Knowing the importance of a marketing plan and formulating it is a sign that aid in driving purchases and increase sales.

Importance of a marketing calendar

When a company invests valuable resources and time into marketing, one should also put time in creating a well thought marketing calendar.  A calendar is a type of document that describes the dates when your business’s marketing strategies will be accomplished.  This marketing calendar is a valuable tool that keeps your business consistent and organized at all times.

A 2017 marketing calendar is the best tool to plan well, be prepared for any unexpected event, and diminish future costs. Some of the important dates covered in the marketing calendar is:

  • January 1st: New Year’s Day
  • January 28th: Data Protection Day
  • February 20th: President’s Day
  • April 7th: World Health Day.
  • April 22nd: Earth Day
  • May 3rd: World Press Freedom Day
  • June 5th: World Environment Day
  • July 4th: US Independence Day
  • September 4th: Labor Day
  • September 8th: International Literacy Day
  • September 15th: International Democracy Day
  • November 27th: Cyber Monday
  • November 28th: Giving Charity
  • December 16th: Free Shipping Day

How to align your business with 2017 Marketing Calendar?

Having known the importance of marketing calendar, there are some easy ways to implement it in your business.

Everything depends on the Industry

Every industry works with a different motive. A date that is significant for one industry may not be important for another industry. So, it is important to choose those dates from this calendar that is important for your industry.

Efficient planning of your actions

Once you have identified those dates, you can then make effective strategies to make maximum use of that time to increase your business sales. You can use these dates to perform crucial tasks for your business such as launching digital campaigns and other sales and marketing actions.

Also, it is very important to keep some days between the executions of two projects. The insufficient time between the events cannot provide you the desired effects that you are expecting from it.

Set aside a budget

Proper execution of a marketing campaign also depends on the budget. If you run out of the budget, neither you will be able to increase sales nor make profits. To ensure efficient execution of it, it is advisable to fix the costs prior to starting acting on it. This will help in avoiding any sudden surprises and disappointments.

Measure the outcome and do efficient analysis

Once you have implemented the marketing plan in the way you have expected, you now need to see whether you have received the expected results or not. Use performance metrics to analyze the results. There are several other analytical tools available that can be used to perform the analysis of the results and make changes as required.

By keeping these dates in your mind, you can prepare an effective marketing calendar to make your campaigns successful and productive.

5 Best Android Apps for Business People

Most of us use our smartphones and tablets for games, texting, and calling. They are fun devices, and there’s nothing wrong with enjoying the silly side of our technology, but many people don’t realise how useful they can be for business use. Whether you’re on the go, working from home, or just want an easy way to manage your workload, there are many Android apps to make your life easier, and here are just a few of the best:

1. Splashtop

If you’re guilty of trying to juggle work on a laptop, tablet, and smartphone, then Splashtop is essential for accessing those important files. The app allows you to access your files from anywhere, and on any device, ideal if you have an Android device, but then also have an Apple or similar other device. This means you can get work done on the train, and once you arrive at your office you can seamlessly switch to working on the same document on your laptop.

2. PrinterShare Mobile Print

Although we all try to keep our office paperless, sometimes we can’t avoid having to print something out. Some of the reasons for this include:

• Needing to send a letter
• Wanting something physical to give to a client at a meeting
• Printing information that you need close at hand
• Giving to someone for notes and annotations

Rather than going through the hassle of e-mailing yourself a document and then printing it from your computer, PrinterShare Mobile Print allows you to print straight from your tablet or smartphone wherever you are. You can either print remotely from a printer you’ve already set up, or easily find the nearest printer using Wi-Fi, great for those who frequently visit different offices.

3. ServerUp

Having your company’s server running to full capacity is essential for productivity, as well as ensuring that you aren’t losing money in lost sales or downtime. That’s why ServerUp is essential for those techie types who want to keep an eye on your server. You can check the status from anywhere in the world using your business broadband or mobile internet connection and quickly identify any issues. This is ideal for IT staff who need to work between locations, or for checking servers that are based abroad.

office tablet

4. Documents To Go

If you need to create a spreadsheet, word document, or PDF when you’re out and about, then Documents To Go means you can easily work on your Android mobile or tablet wherever you are. With a similar layout to the programs used in Microsoft Office, it’s easy even for those with a limited grasp of technology to use this app, and it’s much easier than trying to use the pre-installed software that often comes with a new device. It’s also great for those who see clients out in the field, as the Slideshow feature can create impressive presentations.

5. Skype

If you run up big phone bills speaking to clients and staff abroad, Skype can really help your business save money. You can make calls for free over the internet; just remember that using the app on your smartphone may cost you money if you go over your data allowance. It’s designed to be an easy to use app, with many features to help keep you organised. There are also some additional paid for features such as call forwarding and voicemail which can be useful for busy days.

There are many ways that you can use your Android device to help run your business, so make sure you’re using your smartphone to its full potential. Android is a great choice for business people, as it means you can work from anywhere in the world, great for those who are looking to expand globally.

About the Author: The Telecom Group is a premier provider of IT and telecommunication services in New Zealand. They offer internet and business broadband products for the home and the office.